A larger portion of the consumption has moved online. Brands need to secure their product’s visibility and availability not only in physical stores, but across several digital channels such as marketplaces and retailers. That’s easier said than done.
Marketplaces such as Amazon creates new challenges for brands by opening up for other sellers, that makes it difficult to remain in control of your own products. It also creates new challenges with their competitive and dynamic pricing.
This webinar gives you:
- Horror examples and common pitfalls from digital marketplaces
- Learnings how Amazons presence affect brands
- Insights how global brands analyse and monitor their products visibility and availability in digital reseller channels
- Concrete actions that can contribute to increasing your online sales