Detail Online Privacy Policy

We use cookies on our website to make sure you get the best experience possible. Here, you will find all of our cookie information. By submitting personal information to Detail Online, you give your consent to Detail Online’s collection, processing, and use of your personal information as described in our privacy policy.

We treat your data with respect

This policy applies when you submit information on our website ( to access content, or submit your interest in event participation. Detail Merchandising Online DMO AB, 559013-5165, referred to as Detail Online, is responsible for the data that we gather when you complete forms on our website. If you have any questions regarding how we handle your data, please do not hesitate to contact us. You will find our contact information below.

Information we collect about you 

When you visit our website,, the following information may be collected:

  • Your IP address
  • The browser you are using
  • How you use our website (e.g. pages you have viewed)
  • Information about your device (e.g. geographical location).

For more details, please read our ‍Cookie Policy.

Unless submitted by you, the data mentioned above will not contain additional personal information. You are welcome to explore our websites without providing any personal information. You may choose to submit your personal data by completing a form on our website. Such information may include your name, e-mail address or other company-related information.

How we use the information we collect

We handle your personal information with care. The information we receive from you allows for us to provide you with a better customer experience, and relevant information for marketing purposes. We also use the information to facilitate, measure, and improve our marketing initiatives, as well as respond to your inquiries and fulfil your requests. This includes sending you requested materials, newsletters, or signing you up for events.
You can, at any time, choose to opt out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing communications.

Only authorised personnel at Detail Online have access to your personal data in order to achieve the goals mentioned above. Detail Online uses subcontractors that may work with limited parts of your personal information for support or maintenance purposes. This includes our marketing automation tool, Pardot. Storage or other usage is only carried out within the EU.

Detail Online saves and stores your personal information during a time period of 12 months since your last visit. You can always contact us should you wish to remove the date attached to your identity. To enable us to provide you with interesting content, we use a profiling model depending on your activity on our website. If you do not have any interaction with us during this time (e.g. read an e-mail, visit any of our sites, visit an event, or similar), your personal information will be deleted.

How to access and control your personal data 

Detail Online is responsible for treating your personal information in accordance with existing data protection law.

If you have any questions about our privacy policy or treatment of the information you provide us, please send an email to: You can also give us a call on: +46 (0) 706 941 600, or send an old-fashioned snail mail to: Detail Online, Vasagatan 16, 111 20 Stockholm, Sweden.