Bridging the gap – online shopper expectations vs the experience that brands deliver

On demand webinar

What role does product information play when consumers shop online? A new study of 4.000 US and UK shoppers reveals the importance and positive impact on sales via accurate product information when buying online, and the negative impact felt by shoppers when retailers get it wrong.

The bad news? When confronted with sub-standard product information, online consumers report feeling “worried, suspicious, annoyed, deceived and even cheated”.

The good news? There are solutions available to help bridge the gap between what online buyers expect and what retailers can deliver to maximize conversions.

Register today to hear from  Zoundindustries, brand favorite that designs, develops, and markets branded earphones and speakers for Marshall, adidas and Urbanears share their learnings from in-store to online success. What breakthrough helped them improve reseller conversion rates, set sales KPIs, and measure success of their global sales organization?

Watch the webinar to:

  • Dig in the latest data on online shopping expectations. Find out what it takes to convert a sale and maintain brand loyalty
  • Explore the challenges and difficulties for brand manufacturers in meeting those expectations
  • Learn methods to drive success and stay ahead of competition across marketplaces and channels
  • Listen to customer insight from Zoundindustries on their transition from physical retail to e-commerce success

Meet the speakers:

Magnus Langley
Magnus Langley, Global Trade Marketing Director, Zoundindustries


Morag Cuddeford-Jones, Consultant Editor at Econsultancy

Joakim Gavelin

Joakim Gavelin, CEO and Founder, Detail Online

Access the webinar