Online shopping will continue to have a big share of total retail sales post Covid-19

The Corona outbreak will speed up the shift from physical retail to e-commerce, which is now happening at a faster pace than previous forecasts.

The Coronavirus has clearly impacted our lives, and strongly changed our shopping behaviour. As a company focused on e-commerce, we felt the need to understand shoppers‘ views of the situation, to help brands and retailers navigate in the shadow of the pandemic and beyond.

That’s why we commissioned a report on shopping behaviours in Europe’s biggest markets. One thing is clear: The Corona outbreak have speeded up the shift from physical retail to e-commerce, which is now happening at a faster pace than previous forecasts indicated. The findings are crystal clear.

Access the full report here: Detail Online_Kantar study_March 2020

Originally published Apr. 17, 2020, updated May. 11, 2020
Joakim Gavelin
Joakim Gavelin
CEO, Detail Online

Joakim has spent 25 years in merchandising and conducting audits in physical stores, and for the last 5 years he has been applying the same principles online. The tactics include promotion, presentation, visibility, stock situation, position on shelf, share of shelf etc., which all affect conversion in e-commerce.

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