Frequently Asked Questions

How do I decide what to track?

We help clients who only want to make sure their hero product is visible on all their key reseller sites, but we also help brands that hold thousands of SKUs on thousands of sites. We have experience from various industries and are happy to share best practices, and we help you set-up your monitoring to give you the insights that matter the most to you.

How does it work?

1. You identify the key marketplaces and resellers for us to audit

You tell us what you want us to monitor: which products and resellers and what you like us to analyze, and what metrics (learn more about our packages). Share a list with the information you want us to track; we import your lists and any additional product data your resellers should use for their marketplaces.

2. Our “polite” spiders capture the data you are after at the lowest-traffic periods

Our smart search technology gets to work. It visits all the resellers and sees everything that a consumer can see: first pages, category pages, product pages, descriptions, prices, images, and out-of-stock statuses. Also, if products appear in relevant searches and categories.

3. Before being published, the data goes through careful validation

Our smart AI technology double-checks and triple-checks everything in many ways. On top of that, it tells us when something is abnormal and needs human judgment. Then we do manual checks. We take pride in delivering reseller data that you can trust.

4. We present actionable insights in real-time on all your devices

The data is easy for top management or any key account manager, product manager, or regional marketing manager to see what they need to see, understand what it means, and take action. Our extensive hands-on retail experience means we know what matters to you. We view and customize your dashboard in the tool and get notifications when we find lost sales opportunities.

Can I have a test account?

We are more than happy to do extensive demo’s for you to see and experience the tool together with a Detail Representative. We do not give you access to a test account as we tailor-make the set-up to fit the client’s objectives. We also provide training for people using the tool to make sure you get the most out of it.

How do I get started?

In its simplest form, all you need to do is to let us know which retailers or marketplaces you wish to track, which products you want us to monitor, and how in-depth and frequent you want to get the findings. This is a software as a service, and it requires no integrations.

  • Getting started with Detail Essential
  • You’re up and running 2-3 weeks from when we receive the following information from you:
    • a list of retailers
    • list of products/SKUs/EAN
  • Getting started with Detail Premium
  • You’re up and running 4-6 weeks from when we receive the following information from you:
    • list of retailers
    • list of products
    • 5 search words/category/site
    • source of truth for content (own website, PIM, excel, or other sources)

Learn more about our packages here

How soon can I get access to the insights got by Detail Online?

Before starting, you’ll get a project plan with the estimated launch date. For Detail Essential, you’re up and running 2-3 weeks from when we get the required information from you. If you start with Detail Premium, you’re up and running in 4-6 weeks. If you go ahead with a custom solution (referred to as Detail Enterprise), we agree on a time plan before we implement it starts.

Once set-up, you get insights from day 1.

How can I get support?

Our Customer Success team is here for you. You’ll first meet them during the implementation when they help you with the implementation. Once you’re up and running, you can access support via e-mail or phone. Our Customer Success team provides support in multiple languages.

How do I access the insights?

You can access all insights within the tool. You can also customize your dashboard to show the most important insights about your brand. Trigger notifications via e-mail to yourself or the right stakeholders so the person responsible can take prompt actions when there are discrepancies, i.e., if your product is not visible or if it is out-of-stock.

You can easily extract the data from the tool to create your reports, and it is possible to create integrations with desired 3rd party system if you want that (add-on service).

Can I track more products and resellers?

You can always add more resellers, marketplaces, products and gain more in depth-insights. Easily upload the products you want to track in the tool. To add new retailers or start track new metrics, reach out to your CS or sales representative.

How can I use the insights to boost sales in my reseller channels?

The insights result in a suggested action list. Like in the offline world, it’s all about establishing a good relationship with your resellers and ensuring that they understand you have a mutual interest in driving sales. Once you find the right stakeholder at the retailer, they can work with you to make the desired changes. It can be, but is not limited to:

  • Update keywords used to describe your product.
  • Change or update your products’ listings and categories.
  • Fix broken links
  • Send new or complementary product content (i.e., descriptions, images, video)
  • Respond to poor or low reviews
  • Ensure the reseller has your product in stock

How can I get the reseller to update this information?

You and your reseller have a joint interest in delivering accurate product information, increasing sales, and getting happy customers. Most retailers appreciate the help to identify areas of improvement that can contribute to driving conversion. You need to find the right stakeholder that can help to improve these things.

What’s the ROI?

With Detail Online, you get a tool with build-in search technology and artificial intelligence. We’ll provide you with insights into your lost sales opportunities so that you can take prompt action. We develop predictive sales so you can put a clear value on our insights. 

What does this mean?

We make it easier for you to prioritize which actions you take by connecting insights directly to ROI. Read more about how you can get ROI by using Detail Online here. 

Why should I choose Detail Online?

1.Easy to use

Use our tool to get the insights you need to control your brand and product visibility online. E-commerce auditing has never been this easy. Our experienced Customer Success team will help you get started and support you along the way.

2. 100% secure

You are in safe hands when using Detail Online. We know what matters to you and your resellers. We have attempted to build our search technology to behave politely. Plus, we use the most trusted cloud platform (Microsoft Azure) in the world.

3. Rooted in retail

We are truly passionate about retail, sales, marketing, and technology. We aim to continue to deliver stellar insights and develop the product to do things you might not know you need yet. We vow to be one step ahead of you – being there as your partner when you need us.

4. Validated, meaningful insights

There is a vast amount of data out there relating to your products and your competitors. Gathering relevant information is one thing, but it’s of little value unless it’s reliable and presents insights to you in a way that lets you quickly take action.

Originally published Apr. 20, 2020, updated Feb. 05, 2021

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