3 quick tips on how to take charge of product sales in online reseller channels

Taking charge of how your products are presented in reseller channels takes effort, but pays off. And it doesn’t have to be difficult (or expensive) to get started. Find our top 3 tips for taking charge of product sales in online reseller channels below.

 

1. Ensure you deliver correct information and images to the reseller.

Regardless of if you use a sophisticated tool to manage, store and share your product information or have a more manual process for it, make sure to deliver the content needed to get happy customers to your resellers. Having a process in place is key.

 

2. Continuously monitor your products on reseller sites

Make sure you don’t stop with providing content to the reseller – following up that your product is displayed, with the desired content, and that it’s always in-stock is just as important.

Do you know that...

Thanks to AI technology, there are user-friendly tools that give you endless opportunities for what you as a brand can monitor in your reseller channels. Find a tool that help you ensure consumers can:

  • find your product
  • get inspired to choose your product
  • buy your product

 

3. Act on your lost sales opportunities

Where you find that your products are missing, have the wrong information, are out-of-stock, you must act to make improvements quickly. It will impact both the customer experience and your sales negatively if you don’t.

 

Are you interested in exploring how other brands monitor their product visibility and what actions they take to increase sales based on these insights? Book a 15 minute exploration call with us today.

Originally published Apr. 27, 2020, updated Oct. 21, 2020
Joakim Gavelin
Joakim Gavelin
CEO, Detail Online

Joakim has spent 25 years in merchandising and conducting audits in physical stores, and for the last 5 years he has been applying the same principles online. The tactics include promotion, presentation, visibility, stock situation, position on shelf, share of shelf etc., which all affect conversion in e-commerce.

New guide: How to gain control of your online reseller channels

This guide gives you hands-on advice to help you excel in online reseller channels. It covers the key steps to gaining control of your reseller channels and how having control impacts your brand and revenue.
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