Boost your findability
Searches no longer only start on Google, many turn directly to the retailer or marketplace. With increased pressure on brands to succeed online it’s even more important to make sure potential customers can easily find your products online – and when they do, that they find the information and content needed to convert the sales.
Making sure that your products are found in searches on retailer sites and marketplaces plays a key role in driving product sales. These are the three key elements of making your products easier to find.
When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. The relevance of a products’ content is crucial for search engines; it affects how high a product will appear in the search results for a given search term. Download this guide to increase your relevance ranking.
Some variables that affect your product ranking on the reseller sites are outside of your control. The algorithms for search ranking differ among retailers and marketplaces but there are things you can do to keep in control. Learn more in this guide.
Category and subcategory pages on e-commerce sites account for a big chunk of organic traffic outside the homepage. Using appropriate categories not only enhances the consumer experience but also makes it easier for your products to be found by search engines.