Detail Online helps global consumer brands take control of their product visibility across multiple online reseller channels worldwide. Our advanced analytics quickly identify the lost sales opportunities and compliance issues faced by industrial manufacturing, retail and e-commerce teams.

Detail Online was acquired by inRiver in 2021, the industry’s only digital-first product information management solution, which drives faster time-to-market and better buying experiences by optimizing content performance. The inRiver and Detail Online solutions are perfectly complimentary.

The Detail Online team is utterly proud of our future-proof service, which will not only maximize your ability to sell online, but will also give you the tools to embrace, monitor and merchandise in the digital world.

Satisfying a real industry requirement

Founding Detail Online was a natural evolution for our careers as we have witnessed first-hand the desire of brands to be as competitive online as they are in physical stores.

Since its founding, Detail Online has attracted some of the biggest consumer brands in the world. Our clients operate in a wide range of sectors from consumer electronics, FMCG, IT, software and entertainment, to food and beverage, logistics, fashion, cosmetics, homewares, sports equipment and pet care.

Together with inRiver and in conjunction with our global commercial partners we serve brands everywhere.

A solution built on expertise

If there is one secret behind this success, it’s how our company was built:

  • One of Detail Online’s founders spent two decades on the retail front line, the hands-on world where experienced practitioners know products on the right side of the aisle sell better than those on the lift and that, irrationally, customers don’t always buy the brands they like the most.
  • Another founder is a IT entrepreneur who, along with his team of world-class IT developers, creates sophisticated retail-dedicated spiders and AI technology.
  • Add to that a senior marketing director who was the company’s first customer, representing a major global consumer brand that had identified the need for taking charge of product visibility online.

Building on this solid foundation, we developed a tool that would prove not just useful, but invaluable to our customers. Our tool also perfectly complements inRiver’s product information management solution, providing the advance analytics capabilities brands need to succeed.

It’s time to optimize your indirect sales channels

From the very beginning of our story brands openly expressed a real-world need for our solution. A well-known global consumer brand was looking for a way to conduct mystery shopping online. That became the first iteration of our product.

Once our solution was ready, another global brand heard about it and didn’t need much convincing about the benefits of automatically monitoring their resellers.

That’s right, no need for tedious manual work once a month when you have a solution that does everything – with much better precision – automatically. Even daily, if you want.

We are proud of what our solution can do and the way it perfectly complements inRiver’s digital-first product information management solution. We look forward to helping you optimize your indirect sales channels and take care of sales leaks online.