Increasing your onlines sales in third party channels

E-commerce can be a world full of challenges. But there are just as many opportunities to increase sales if you know where to look.

Most global brands now work with third party sales channels. This could be your average online shop or a giant like Amazon. In any case, there are many things to watch out for — such as product visibility or search rankings — when it comes to making the most of online sales in third party channels.

We’ve put together some tips for those looking to boost sales with resellers.

Identifying the culprit

When it comes to sales leaks online, it’s often not the brand’s fault when things go wrong.

A product might go missing from a reseller site without the brand knowing about it. Incorrect or incomplete product information on a reseller site can be out of control for brands that supply correct information in the first place. Information gets lost or distorted on its long way from a brand to its reseller platform. Did you know that 20% of all product pages have been found with inconsistent content online? The big culprits being misleading or missing product information.

But while brands aren’t to blame, they carry the responsibility and often suffer from the effects. Incorrect product information can reflect badly on them and products that drop in search rankings, are listed in the wrong category or even disappear as a whole mean a brand isn’t visible at all and products can’t be bought by end-consumers. Remember, the end goal is that consumers choose your product. With 7 out of 10 consumers running into out-of-stock issues and a global out-of-stock rate of 20%, this can be a difficult goal to reach.

But how do you ensure this doesn’t happen?

We believe the solution is setting relevant KPIs for your reseller channels that are monitored and measured regularly.

Boost sales today

The key to taking action on sales leaks is to know when they happen and move from a defensive strategy to a preventive strategy. In order to make sure you are alerted when issues arise that could lead to lost sales or are preventing sales, you need a trustworthy online monitoring tool.

This tool can help you align around KPIs and keep an eye on your resellers without having to sacrifice your own resources. Detail Online offers automated monitoring that can help you take charge of your online sales instantly. With Detail Online, you always know:

  • If your products are visible where they should be
  • If your products show up under the right keywords and in the right category
  • If all products have a title, description, specification, image, or video.
  • If rich content and correct product information and presentation
  • Is your product in stock, and in some cases, available for in-store pickup?
  • Discover how your competitors are winning sales

See for yourself why global global brands use our tool every day to monitor, analyse and improve product visibility. We can give you a free demo today.

Originally published Mar. 18, 2020, updated Oct. 20, 2020
Joakim Gavelin
Joakim Gavelin
CEO, Detail Online

Joakim has spent 25 years in merchandising and conducting audits in physical stores, and for the last 5 years he has been applying the same principles online. The tactics include promotion, presentation, visibility, stock situation, position on shelf, share of shelf etc., which all affect conversion in e-commerce.

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