Terms of Service

These Terms of Service (“Terms“) govern Customer’s (“You“, “Your“) subscription and use of the Detail Online Service (the “Service“)which are made available by Detail Merchandising Online DMO AB, reg. no. 556608-5642, a Swedish registered company (“Detail“ ) with its primary office located at Vasagatan 16, 111 20 Stockholm, Sweden. Detail and You are jointly referred to as the Parties.   


1.1. The General Agreement, including any Statement of Works, appendices and these Terms referred (jointly the “Agreement”), constitute the Parties’ complete regulation of Detail ‘s supply of the Service. In case of conflicting terms in these Terms and the General Agreement, the General Agreement shall prevail.   


2.1. During the term defined in the Agreement, Detail hereby grant to You a nonexclusive, non-sublicensable, non-transferable right to access and right to use, and to permit the Users (as defined below) to use the Service, solely for your internal business operations.   

2.2. Access to the Service is limited to those of your employees, contractors and business partners who have been issued usernames and passwords by You or by Detail (“Users “). Each User must have a personal, non–transferable password which they are obliged to keep confidential. User accounts should not be “shared “or used by more than one individual. User rights can be transferred to another User only if a previous user becomes inactive and is no longer able to access the Detail Service.  


3.1. You shall not, directly, indirectly, alone, or with another party, (i) copy, or republish the Service or any part thereof; (ii) make the Service available to any person other than authorised users; (iii) reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the software used to provide the Service or use the documentation in order to build a similar product or competitive product; nor shall Customer attempt to do any of the foregoing or cause or permit any third party to do or attempt to do any of the foregoing, except as expressly permitted hereunder. 

3.2.  You further agree to not copy, modify, distribute, sell or lease any part of the Service nor reverse engineer or attempt to extract the source code of, the Service. You may only access the Service through the interfaces that Detail provide, and You may not “scrape “the Service through automated means or “frame “any part of the Service.     

3.3. You acknowledge and agree that Detail shall own all right, title and interest in and to all intellectual property rights (including all derivatives or improvements thereof) in the Services and unless otherwise specifically agreed any enhancement requests, or feedback, provided by Customer or any of Customer’s users relating to the use of the Services.  


4.1. From time to time, Detail may update and change functionality of the Service and may add new or different functionalities. You will be granted access to any updated version of features and functionalities to which you have subscribed, provided that you are current with payment of all applicable fees.   

4.2. Detail may introduce new optional features that are subject to additional terms and fees.   

4.3. If a change in features or part thereof materially would impact the level of Service provided by Detail, Detail may provide You with a credit of fees representing the value of the adjusted or deleted functionality.

4.4. The provision of the Service is conditional on Detail being able to access certain third–party web sites or certain third-party services. Should it not be possible to access any third–party websites or Service due to no fault of ours, Detail reserve the right to amend the agreement with You and to credit pro–rata a portion of the fees paid for the Service which equates to the remainder of the Subscription Term or Renewed Subscription Term for the affected Service. This shall be Your sole remedy and Details only obligation and liability in respect of non-performance and non–availability of the Service.  

5. FEES 

5.1. The General Agreement and / or SOW’s specifies the fees payable by You and shall also specify additional commercial terms and charges which may be applicable.  

5.2. Detail reserve the right to increase the fees for the Service once in any 12-month period on giving ninety (90) days prior written notice to You. 

5.3 In the event of overdue payments, Detail retain the right to charge interest from the due date until full payment is received. Interest on overdue payments shall be the equivalent to two (2) per cent per month calculated on the outstanding amount due. You shall be liable for all costs (including reasonable attorney fees) associated with Detail collecting delinquent or dishonoured payments or interest thereto.   


6.1. Personal Data is collected for the fulfilment of this Agreement. 

6.2. With regards to collection and processing of Personal Data in relation to the Users’ accounts and support requests in the Dashboard, Detail is the data controller and the Users will be informed of the processing of Personal Data in a duly manner and will agree thereto by accepting the applicable Privacy Policy in the Dashboard.

6.3. Any collection and processing of Personal Data by Detail as part of the Service, will be done in accordance with the applicable laws of Sweden.   


7.1. You may not use, and You shall procure that the Users do not use, the Service to upload, post, e–mail, or otherwise transmit or make available:  
(a) any content or material that you do not have a right to transmit or any material that infringes any patent, trademark, trade secret, copyright, or other proprietary right of any party or which is otherwise unlawful, or objectionable material or message;    
(b) any material that contains software viruses or any other computer code, files, or programs designed to interrupt, destroy, or limit the functionality of any computer software or hardware or telecommunications equipment or which might otherwise interfere with or disrupt the Detail Service;   
(c) harm Detail or third parties in any way.   

7.2. You may not and you shall procure that the Users do not:  
(a) copy, modify or create derivative works of the Detail Service or portions thereof;    
(b) disclose or allow access to the Detail API to any third party or distribute the Detail plugins in any form;   
(c) disclose the results of any quality, benchmark or performance testing of the Service to any third party without our prior written approval;  
(d) work around any technical restrictions in the Service;   
(e) allow access to, publicly perform or display the Service other than to your Users for the purposes of data submission and data quality management;  
(f) transfer your access to the Service or this agreement to any third party; or  
(g) sell or distribute any Reports to any third parties.   

7.3. You are responsible for all activity occurring under and in relation to Your use and use by any and all Users of the Service and You shall be liable and hold Detail harmless for Your acts or omissions as well as those of Users and Your sub-contractors and agents. You shall abide by all applicable national and foreign laws, treaties and regulations in connection with your use of the Service, including those related to data privacy, international communications, employment law, intellectual property and the transmission of technical or personal data.  

7.4. During the term of the Agreement, You shall have and shall maintain a proper and transferable audit right on relevant retailer ‘s websites.   

7.5. You are responsible for that any audit results regarding e.g. Your or Your competitor ‘s prices or marketing strategies arising from Your use of the Service are not used in an unlawful or otherwise inappropriate way, including but not limited to, mandatory competition laws, marketing laws, intellectual property laws or other applicable compliance legislation, regulation, or industry standards.   

8.1. The Service is owned by Detail and is protected by copyright and other intellectual property laws. All rights not expressly granted herein are reserved by Detail. For the avoidance of doubt, the rights to any adaptions or modifications of the Service set up for Your use, will retain Details´ sole property during the term and after the termination.   

8.2. In order for Detail to provide You with the Service, You hereby grant Detail a limited, non-transferable, revocable, royalty–free license in the Territory to, during the Term of the Agreement, make copies and make available to the public, information and content attributable to Your trademarks, products, including applicable intellectual property rights to the products, that are subject to the audit an online analysis and comparisons. However, this license solely grants Detail with a right to use and present the audit results in the Service.  

8.3. As a result of the operation of the Service, Detail may obtain general knowledge and know-how related to data quality and common errors (from your feedback or otherwise). During the term and after termination, Detail may use such general knowledge and know-how for the purposes of improving the Service.  


9.1. Intellectual Property Rights Indemnity – Detail shall have no liability to You regarding any action or claim alleging intellectual property infringement based upon any conduct involving i) the use of the Service in combination with other products, equipment, devices or software not supplied by Detail including without limitation any application software produced by You or ii) the alteration, modification or customisation of the Service by any person other than Detail, or by Detail based on Your specifications or otherwise at Your direction or iii) any failure to install an update to the Service provided by Detail.  

9.2. In the event of an intellectual property infringement action or claim against Detail which is based on any conduct described in the preceding Section 9.1, You shall at Your own expense defend such action or claim, and You shall pay any and all damages and costs finally awarded against Detail in connection with such action or claim, provided that Detail notify You promptly in writing of such action or claim, Detail give You sole control of the defence thereof (and any negotiations for settlement or compromise thereof), and Detail cooperate in the defence thereof at Your expense.  

10. DATA 

10.1. Anonymized Data (as defined below) in aggregated form generated and collected by the Service shall be available to be accessed by Detail for the purposes of development of the Services. Detail shall not be permitted to sell or make available Anonymized Data to third parties for commercial benefit or otherwise without the specific written consent of Customer. Detail shall provide Customer and its Partners and End Users with access to such data during the term of this Agreement. For the purpose of this Agreement, “Anonymized Data “shall mean data rendered anonymous in such a way that the data subject is not or no longer identifiable.   


11.1. If any Party is guilty of material breach of contract, the Party not at fault may terminate the Agreement by sending a written notice to the breaching Party. Party guilty of the breach shall, after receiving a notice about such breach, have thirty (30) days to correct the breach. If the breach is not corrected within this period, the Agreement shall be terminated, except clauses that explicitly states that they apply after termination of this Agreement.  

11.2. If the Agreement is terminated for any other reason than a material breach done by Detail, Detail is immediately entitled to unpaid an accrued remuneration for services performed under this Agreement, at the time of the termination.  

12.1. Upon termination of the Agreement Detail revoke any rights granted to You at the end of the Agreement term according to the General Agreement.  

12.2. At the end of the Agreement term, You and Your Users shall immediately cease use of the Service (and you acknowledge that we may terminate your account). 

12.3. Unless Your access to the Service has been terminated for non-payment or due to a breach of contract by You, Detail will maintain Your data and reports for a period of not less than thirty (30) days and make it available to You to download in a format reasonably determined by Detail. If Detail terminate Your access to the Service for non-payment or breach of these Terms, You should be aware that all Your data and reports may be deleted permanently and may not be retrievable.  

12.4. Detail are not obliged to maintain Your data after the end of the Agreement term. 


13.1. Detail warrant to provide the Service in a manner consistent with these Terms and Conditions and any specifications set out in the General Agreement. The generally accepted industry standards reasonably applicable to the provision thereof and that the Service will provide the features and functionality detailed on the Detail website under normal use and circumstances.

13.2. Detail warrant an uptime and availability of the services of > 95%. If the services would be interrupted by Detail (and not by surrounding circumstances such as, but not limited to, Internet limitations) below this availability per month, we grant to compensate You accordingly on a percentage basis with deductions of the monthly Service fee in relation to the lack of availability caused at our end.

13.3. Except as expressly provided herein or in the General Agreement, Services are provided “as is “and “as available“ and Detail exclude all other warranties of any kind, whether express, implied, statutory, or otherwise. Detail disclaim all express or implied warranties of merchantability, fitness for a particular purpose, and non-infringement, that the Service will meet your requirements, or that the Service will be uninterrupted, timely or error-free. Detail do not make any warranty as to the results that may be obtained from the use of the Service or as to the accuracy or reliability of any information obtained through the Service. No person, other than an officer of Detail is authorised to incur warranty obligations on Details´ behalf or to expand or modify the limitations set forth herein.  

13.4.  Service may be subject to limitations, delays, and other problems inherent in the use of the internet and electronic communications. Detail are not responsible for any delays, delivery failures, or other damage resulting from such problems.  

13.5. Your warranties.  You warrant that You have the devices, equipment, software and licenses that Detail, on Details´ website, by documentation or by another written method, have stated as required in order to use the Service, or which otherwise is clearly required for such use.  


14.1. To the extent permitted by applicable law, in no event shall either Party be liable for any direct, or indirect, special, incidental or consequential damages whatsoever arising out of the access, use, distribution or inability to use or access the Service and/or the provisions of Consultancy Services, whether based on the Agreement, tort or other legal theory.    

14.2. Unless a result of gross negligence or wilful misconduct, the liability of either Party is limited to the amount equivalent of the total fees paid under this Agreement in respect for the Service for the previous twelve (12) calendar months.  


15.1.The Parties will keep confidential any information acquired in the course of the provision of the Service, except: (i) where the other Party have given written consent to the disclosure; ii) where required by law to be disclosed to a specified party; iii) for proper disclosure in connection with legal proceedings; or iv) where the information is, or enters into, the public domain without any breach of this clause.   

15.2 The Parties shall not, at any time during and for a period of three years after the term of this Agreement, in any manner, either directly or indirectly, divulge, disclose, or communicate to any person, firm, corporation or other entity, or use for its own benefit or for the benefit of any person, firm, corporation or other entity, and not for the benefit of the other Party, any information acquired from  the respective other Party, its parent or subsidiaries, without the express prior written consent of an authorised executive officer of the other Party.   

15.3 In addition, each Party shall ensure that employees, officers, directors, subcontractors, agents and representatives shall execute similar agreements protecting the other Parties proprietary information and agree to be bound by the terms and conditions contained therein.   


16.1 Each Party shall indemnify and hold harmless the other Party from and against direct loss and damage suffered in connection with any negligent act or omission by You or any employee or agent of Yours other Party. The indemnification provided under this Section is limited in accordance with Section 15.  


17.1 Entire Agreement.  This Agreement constitute the entire agreement between the Parties and shall replace and supersede all prior written or oral agreements between the Parties regarding the subject matter of this Agreement.  

17.2.   Severability. If any provision of this Agreement is found to be held invalid by a court competent jurisdiction, that provision only will be limited to the minimum extent necessary and the remaining provisions will remain in full force and effect.  

17.3. Assignment. This Agreement is entered into by and between Detail and You without the right to transfer or assign this Agreement to a third party without the prior written consent from the other Party. Detail shall, however, be free to without consent assign or transfer the Agreement to a company within Details´ group of companies.  

17.4.  Amendments. Any amendment or modification to the General Agreement or shall in order to be binding for the Parties be in writing and signed by both Parties. 

17.5. Notices.  Any notice given under this Agreement shall be made in writing and sent to the address set forth under the name of each Party on the first page of this Agreement.  


18.1. This Agreement shall be governed by and construed in accordance with the laws of Sweden, excluding its conflict of law’s provisions and excluding the U.N. Convention of Contracts for the International Sale of Goods.  

18.2.  Any dispute, controversy or claim arising out of or in connection with this Agreement, or the breach, termination or invalidity thereof, shall be finally settled by arbitration administered by the Arbitration Institute of the Stockholm Chamber of Commerce (the “SCC“).  

18.3. The Rules for Expedited Arbitrations shall apply where the amount in dispute does not exceed EUR 100,000. Where the amount in dispute exceeds EUR 100,000 the Arbitration Rules shall apply. The Arbitral Tribunal shall be composed of a sole arbitrator where the amount in dispute exceeds EUR 100,000 but not EUR 1,000,000. Where the amount in dispute exceeds EUR 1,000,000, the Arbitral Tribunal shall be composed of three arbitrators. The amount in dispute includes the claims made in the Request for Arbitration and any counterclaims made in the Answer to the Request for Arbitration.  

18.4. The seat of arbitration shall be Stockholm, Sweden. The language to be used in the proceedings shall be English, unless otherwise agreed.  

18.5. The Parties undertake and agree that all arbitral proceedings conducted with reference to this arbitration clause will be kept strictly confidential.   

Latest updated December 22nd 2020