Some of the greatest global brands already trust in Detail Online

Since its start in 2015, Detail Online has attracted some of the largest consumer brands in the world. We’re proud to see that more and more big players are realising the value of prioritising product visibility online and are taking charge of their resell channels.

Meeting market needs: a powerful solution to help navigate product visibility online

With more and more sales happening online, the importance for brands to control their online presence is more crucial than ever. Our solutions help brands take control of their product visibility in online reseller channels in order to quickly identify lost sales opportunities and compliance issues.

Our solution is built on smart search technology and artificial intelligence and enables brands to identify discrepancies in their online presence so they can take action quickly and effectively.

In 2019, Detail Online took in SEK 30 million from the Swedish investor’s Industrifonden and ACACIA to invest in technological development and global expansion focusing on Europe.

About Industrifonden

Industrifonden is an independent venture capital foundation based in Stockholm. Industrifonden invests in life science and technology that have the power to have real, meaningful impact. 

Industrifonden seek out the most exciting emerging science and technology ventures to invest in and  partner with serious thinkers who share our belief in going beyond what seems possible. Original entrepreneurs, inventors and scientists whose discoveries are laying the ground for our future, in industries that don’t even exist yet.

Tore Tolke

”In order for products and services to be successful today, they must be seen correctly and in the right place – where purchasing decisions are made. With the help of Detail Online’s unique offer, brands become more successful in e-commerce.”
Tore Tolke, Investment Director, Industrifonden.


ACACIA is a Swedish family office that invests in extraordinary companies with exceptional teams within the TECH sector. ACACIA works closely with its portfolio companies to achieve rapid growth, operational excellence and market leadership.

“The e-Commerce business is growing rapidly, which makes it extremely important to have control over your brands. With Detail Onlines smart solution and experienced team you can do just that. We firmly believe that Detail will be one of the most used solutions on the market within this niche”
Per Jacobsson, CEO, ACACIA

Interested in finding out more?

This is only the beginning. Over the next five-year period, the company plans to boost sales from SEK 11 million to SEK 200 million. For further information contact Leo Dratwa, CEO, at