For the past 15 years, e-commerce has grown from a fresh idea into a booming billion-euro business. This digital shift, where opportunities as well as disturbances multiply in a split second, creates a whole new ballpark for brands and businesses looking to promote their goods online.
Whilst retail merchandising in physical stores is an important and carefully executed scheme – merchandising online is still pretty much a guessing game. Most brands and business have no idea if their products are displayed where they should be, with the correct specs or at what price.
And this is the purpose behind detail.
Because retail is still detail; online more than ever.